The company made the announcement today in a presentation at this year’s IFRA Expo in Amsterdam.

Quark said that users now have the capability to use both – or either – graphic design and page-layout program with QPS, enabling them to streamline their publishing process – saving time and reducing administration, training, and hardware costs.

Gavin Drake, marketing director at Quark Systems, said: “Our philosophy is that we don’t care where work comes from or where it goes to, but we want to be the bit in the middle.”

Quark believes that agencies and publishers will benefit from the move because they will be able to accommodate customers that use either of the two systems.

According to Quark, the move has been made following customers complaining that they had to choose to use one system or another.

Linda Chase, general manager for Quark Publishing System, said: “We surveyed magazine and newspaper publishers, advertising agencies, and marketing groups and asked them what their most significant needs are for collaborative publishing today.

“The majority of respondents indicated they need to support both QuarkXpress and Adobe InDesign in their environments and would welcome a workflow system that does not dictate which page-layout and design application they have to use.”

Read the original article at www.printweek.com.

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