All went according to plan in the congenial summer event. “An absolutely charming occasion,” described Wuxi Cailong Print director Zhu Xiaofang, Raflatac’s customer for two years.

Raflatac’s Shanghai factory has been in operation since 2001. Full steam has now been reached with the opening of a second production line. To a large extent, the factory operates using local resources. It produces new, locally manufactured paper-based and synthetic self-adhesive laminate qualities for the Chinese market. The factory manufactures self-adhesive laminate for the needs of all major end-use areas. Raflatac also uses local raw materials in Asia.

Raflatac has supplied self-adhesive laminate to the Asia-Pacific market for more than 15 years. Opening its own factories has made it an increasingly strong player in the region.

By combining our global and local expertise we can best serve our customers,” says Ilkka Ylipoti, Vice-President of the Raflatac Group and also the Area Director responsible for the Asia-Pacific and Africa. Raflatac has three factories in the Asia-Pacific, in China, Malaysia and Australia, and an extensive network of sales offices.

“Asia is an important market for Raflatac. Our aim is to increase our market share in Asia to correspond with our global market share. We now have a good production capacity, an extensive sales service and an expert organization in the region,” Ylipoti says.

“Raflatac launched production in China at the right time – actually it could even have begun a little sooner,” says Hua Zhiling, the director of China’s largest printing house.

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