Two of Raleigh’s popular products, Cyberstar and Laser 2000, have been re-branded under the new umbrella name Maestro.
Maestro, from Mondi Business Paper, comprises two innovative, high quality products that combine technological advances in paper making with the highest levels of environmental responsibility. Maestro is an intelligent paper solution with multifunctional capabilities to meet the diverse needs of office imaging, digital and offset printing.
Maestro Supreme (formerly Cyberstar) is the optimal paper for all forms of communication. Its extremely smooth surface is excellent for colour and black/white printouts and the offset and digital printing of brochures, letterheads and corporate literature.
Maestro Triotec Extra (formerly Laser 2000) is manufactured using the state-of-the-art Triotec technology which produces paper with three different layers which makes it very smooth, highly stable and extremely opaque, qualities that ensure superior results when pre-printing letterheads and for direct mail applications.
A promotional for Maestro will be launched in March.
In addition to this, Raleigh has just released a promotional piece on its popular A2 Art Paper Sumo.
Sumo A2 Gloss/Matt is a workflow focussed stock with improved whiteness and a high fibre content which enhances its ability to deliver consistent commercial results. This means better runability, great printability, superior folding, reduced cracking, faster drying and quicker turnaround times. It all adds up to more efficient use of both production time and capital equipment.
Combine these features with Sumo’s economy and environmental credentials and you have a sheet that can improve your bottom line responsibly.
Raleigh is also in the process of producing a new promotional piece on its President range which has been refreshed with a new whiter shade, embossings and weights. The promotion is themed around the strength of the name – President – a name that is inextricably linked to the notion of a high level of office.
The meaning behind the title, ‘The personality of President’, is accompanied by a series of seemingly unrelated imagery. This apparent disconnect will be dispelled inside the document as the ‘personality’ or character of the stock is cleverly utilised by a range of fictitious business and their esteemed Presidents.
For stationery applications President offers three timeless finishes. The distinctive Hammer and Linen surfaces provide both tactile and visual interest while the even finish of Smooth enhances print, delivering clean, crisp results.
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