Real estate signage going digital

The high turnover industry for printed real estate signage has been disrupted by a major shift to electronic signboards as Aussie realty agencies demand digital advertising.

Touch screen digital displays are replacing many paper board signs for major Australian real estate outfits such as Ray White and LJ Hooker in a bid to keep pace with technology trends.

South Australian-based digital sign supplier Aria Digital Screens has also seen an enormous shift to LED and electronic signage in the real estate market, most recently working with Ray White to install an Aria Pitch 4mm LED display in its Glenelg location.

Director for Aria Digital Screens Matt Cornelissen told ProPrint the real estate industry has become a major focus for his business this year, with installations of indoor digital signage at a number of Ray Whites across Australia.

“Like any other industry the real estate market is trying to innovate, and digital screens are far easier to update in real time,” says Cornelissen.

“LED technology is moving to a point where brightness and clarity is so much higher that potential real estate customers can easily see a screen from 50-60 metres away.”

[Related: Zero printed signage at sports stadiums]

Whilst digital is fast becoming a necessity for business advertising, Cornelissen says a mix of print and digital will always remain in industries such as real estate.

“There will absolutely always be a mix of print and digital. Outdoor electronic signage can be a little tricky for real estate in terms of cost, security and council approval, so a blend of both will always be there,” he says.

Many sign printers around Australia view the market for printed real estate signs as receding, with real estate customers preferring LED screens for internal and outdoor property signage.  

Brian Shoesmith from Signs QLD says the real estate sign printing is a highly competitive market, and the demand for immediacy is mounting.

“I tend to avoid most real estate jobs, as everything is wanted yesterday but they also want it dirt cheap. It is pretty cut-throat and not worth getting into,” says Shoesmith.

“There are only a select few real estates that I do work for in my local area, which is Moreton Bay Region and Caboolture Qld, and most of these jobs are either vehicles or more permanent types of signage.”

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