The Real Media Collective has announced a return to its Awards programme with the 2021 Real Media Awards being merged into the 2022 event in September this year.
“With WA border now open and New Zealand opening in April we are able to confidently provide a true trans-Tasman Gala event as we have successfully achieved over the past seven years. Borders and density restrictions across the event in Melbourne were all factors in considering the merge of the two years and ultimate extension for all our entrants,” The Real Media Collective CEO Kellie Northwood said.
The Real Media Awards celebrate all things print, marketing and brand.
Entries include brochureware, print collateral, catalogues, magazines, property portfolios, signage, point of sale and direct mail. The Real Media Awards are an opportunity for printers and their customers to come together in partnership to recognise effectiveness, craft, creativity and innovation.
New categories this year
‘Packaging and Labels’, under Excellence in Craft, is a new category this year.
Northwood said packaging and labels has been a growth sector for The Real Media Collective with a Two Sides packaging campaign being developed and the ‘Love Paper’ campaign including packaging research.
‘Digital’ is another new category and operates as a standalone category in the Awards. Northwood said this new ‘Digital’ category will celebrate the partnership print and digital have working together for optimal output.
“Many of our members have diversified into packaging and labels and as such, it was fitting to include this growth sector. We also hosted webinars with designers, retailers and agencies throughout the year and they indicated how much digital and print work together. It made sense in our connection with printers and customers to introduce these Award categories,” said Northwood.
Northwood said support sponsors on board include Australia Post, IVE Group, Ovato, Ball & Doggett, Currie Group, HP, Media Super and Sierra Delta, with more to be announced as the new categories are attracting much interest.
“The Real Media Awards has grown year in year in both entries and sponsors, as an opportunity for our industry and their customer’s to be recognised for their campaigns and partnerships. The Design and Print industries bring our customer’s visions to life, what better way to celebrate our craft than with our customers. That is the uniqueness of the Real Media Awards from agencies to designers, printers to paper distributors, we are one Collective industry that is awarded and recognised for our individual roles. I love nothing better on the night than watching our members and their customers celebrate what they produced together,” concluded Northwood.
For more information go to: Real Media Awards 2021/22
KEY DATES
- Entries submission deadline – 31st May 2022
- Awards Judging – July 2022
- Awards Gala Celebration – September 2022
- New Zealand Awards and Insights Event – October 2022
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