Real Media Awards nominations open

Nominations are now open for this year’s Real Media Awards which aim to give the industry the opportunity to celebrate its effectiveness as a relevant marketing channel and bring printers and brands together.

Entry submissions close on May 31 ahead of the gala awards evening at the Melbourne Convention and Exhibition Centre on Friday August 30.

“The Real Media Awards is dedicated to all things ‘real’, real results, effectiveness and campaigns demonstrating strong engagement, activation and return on investment are those that will take home the trophies this year,” The Real Media Collective chief executive officer Kellie Northwood said.

“For printers who have worked with their customers on successful campaigns, showing the excellence of print marketing, this is an awards program not to be missed.”

This year’s Awards program sees the inclusion of new Major Awards categories including Brand of the Year, Media Brand of the Year and Retailer of the Year Greater. As well as Direct Mail and Point of Sale categories being expanded from previous years.

The Excellence in Craft award is a special category for commercial print marketing and is often the short-list for the prized ‘Judge’s Choice’ award.

“We are keen to have our industry celebrated for its effectiveness, craft and excellence as a relevant marketing channel in the modern era. Our awards programme is all about bringing the printers and brands to celebrate their innovation and success, collectively – their industry,” Northwood said.

“The Awards program celebrates excellence across all ‘real’ media channels delivering strong outcomes for media investors. From letterbox to publishing, print marketing to in-store, these hard-working channels are key to developing the Collective’s purpose to focus on real media, real results, real channels.”

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