Real Media Awards open entries

The Real Media Awards are now open for entries, with the winners to be selected on the success of their print marketing campaigns, and the results they deliver.

Run by the freshly-formed Real Media Collective, an amalgamation of the Australasian Catalogue Association,  TSA Limited, and the Australasian Paper Industry Association, the Awards will be held at the Melbourne Convention and Exhibition Centre, Friday August 30.

Submissions will close on May 31.

Under the new RMC banner, the Awards will focus on expanding beyond catalogues and across real (print) media channels.

Kellie Northwood, CEO, RMC, says, “The Real Media Awards is dedicated to all things ‘real’, real results, effectiveness and campaigns demonstrating strong engagement, activation and return on investment are those that will take home the trophies this year. For printers who have worked with their customers on successful campaigns, showing the excellence of print marketing, this is an awards program not to be missed.”

Under the Real Media Collective branding, there will be new major awards including Brand of the Year, Media Brand of the Year and Retailer of the Year Greater. The Direct Mail and Point of Sale categories are being expanded from previous years.

The programme will also include an entirely new category – Media Brands, covering Consumer, Trade, Custom Publishing and Advertising campaigns.

The association says the Awards have enjoyed year on year growth in entries and attendance with the celebration being from industry and customers alike. Last year saw a sold-out event and sponsorships were placed onto a waiting list. A special category for commercial print marketing is Excellence in Craft and one that is strongly sought after and often the short-list for the prized ‘Judge’s Choice’ award.

Northwood contends, “We are keen to have our industry celebrated for its effectiveness, craft and excellence as a relevant marketing channel in the modern era. Our awards programme is all about bringing the printers and brands to celebrate their innovation and success, collectively – their industry.

Northwood explains, “The Awards program celebrates excellence across all ‘real’ media channels delivering strong outcomes for media investors. From letterbox to publishing, print marketing to in-store, these hard-working channels are key to developing the Collective’s purpose to focus on real media, real results, real channels.”

Those interested can apply at

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