Rediscover veggies: OMA launches healthy eating campaign

The Outdoor Media Association (OMA) has launched a ‘Better Than You Remember’ competition to encourage people to eat their vegies and add a rainbow of colour to meals.

The competition is an extension to the $3 million ‘Better Than You Remember’ campaign which is currently running in the market on thousands of signs across Australia encouraging Australians to think differently about vegetables.

Competition entrants need to take a photograph of their dish and caption it with what veggie they have rediscovered and share on Instagram tagging @OMA_Australia. The winner will receive four weeks of fresh veggies delivered to their doorstep. People can enter multiple times with all entries going into the draw.

The ‘Better Than You Remember’ campaign has been donated by OMA members and is delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia.

The competition is open until 11.59pm (AEDT) on February 27.

OMA CEO Charmain Moldrich said: “The competition is a tangible way to make the Better than you remember message come to life. It’s as simple as trying new vegetables and new ways of cooking them. The dedicated campaign website has plenty of delicious recipes available at

“We will be calling out some of our favourite chefs to share their best veggie recipes over the next few weeks. Our intention is to inspire everyone to take on the challenge of adding more vegetables to their meals. It’s a healthy choice and great for the planet.

“As a home cook I am looking forward to using the eggplants, tomatoes, thyme, and curry leaves I have growing in my garden to whip up a few vegetable feasts for my family and friends. While I can’t take part in the competition, I hope the public will get behind us and show us their vegetable creations.”

The Better than you remember campaign is part of the OMA’s world-first, National Health and Wellbeing Policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia. Visit for more information and full Terms and Conditions.

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