Ricoh expands NSW Commercial and Industrial Print team

Ricoh Australia has further built its Commercial and Industrial Print (CIP) team in New South Wales with the hire of two new senior account managers, bringing its total count to four.

Elizabeth Cerbelli and Vishal Gohel have joined the team with access to the company’s full portfolio of industrial print products.

Ricoh CIP northern region sales manager and national business development manager Paul Thompson told Sprinter that the industrial print segment is growing within the region with the new hires joining to support this continued growth.

“The area is a growth market for us, especially when we consider leveraging our inkjet heritage (over 45 years of inkjet print head research, development and manufacturing). A lot of the products that we have recently released or are close to launching are based on our own industrial inkjet technology,” he said.

“These new technologies are opening up a lot more opportunities for us; hence the need to get the right people onboard.”

Cerbelli has worked in the printing industry in Australia for many years and has worked with companies including Mutoh, Epson, Fujifilm and Heidelberg.

Gohel joins Ricoh from Canon, a company hat he was involved in for about 18 years. He worked across its operations in the UK, Middle East and Australia.

Thompson said the two hires’ experience will be invaluable in their roles.

“The expertise and skillset from the two of them will further establish Ricoh in industrial print. Elizabeth has been with several other manufacturers with a good mix of inkjet, wide-format and commercial offset experience,” he said.

“And Vishal’s 18 years at Canon was all around inkjet, wide-format and production, so that fits seamlessly into the inkjet and toner product sets that we’ve got.”

Having real customer centricity is one of Ricoh Australia’s key focuses going forward with the product range. 

“We want to make sure we’re engaged and having the right conversations with our customers, and having discussions focussed on applications. Print devices are just a means of putting marks on media. Its understanding and being creative with applications is the key to customers growing their businesses,” Thompson added.

Both Cerbelli and Gohel will be based in the company’s head office in North Ryde, Sydney.

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