Ricoh hires Simon Lane

Industry identity Simon Lane is the new country manager for the Ricoh Production Printing systems business in Australia.

This role encompasses the entire Ricoh Production portfolio, including digital cut sheet, wide format, continuous feed and software solutions.

Lane says, “Ricoh has fantastic solutions, great people and an absolute commitment to meeting customer needs. We will stay focused on client outcomes and most important reinforce print as a compelling and enduring communication medium.

Andy Berry, managing director, Ricoh Australia says, “Lane will be an absolute asset to the business, bringing a wealth of experience and knowledge.   

Lane is best known for his former role as chief marketing officer at Fuji Xerox, until he left two years ago to establish a strategic marketing agency.

He says, “In the past two years most of my work with clients has been to help them develop compelling value propositions, so they can differentiate themselves in competitive markets. This work has left me in no doubt that print providers have a valuable role to play in the modern marketing mix.

“Smart marketing managers are rediscovering that tactics such as direct mail get genuine cut-through and achieve results. The new technologies being released by Ricoh only reinforce that power, and I’m looking forward to reacquainting myself with our client base and helping show them how to compete and win in the changing world of marketing communications.”

David Phillips, general manager Sales, Ricoh Australia says, “Simon has worked in the digital print industry for more than 15 years, both on the vendor and client side, and has insights as to how Ricoh can best support our production printing customers. We are delighted to have him join the business, as it is further demonstration of the company’s intent.”

Phillips says Lane will accountable for the sales results and ensuring the Ricoh Production Print business is sustainable over the longer term.

Lane spent 12 years with Fuji Xerox in a variety of senior sales and marketing roles, prior to which he led PMP Limited’s book printing start-up, dbooks. He formed a sales and marketing practice in 2015, working with clients in medical, technology, construction and manufacturing industries.

Andy Berry says, “We are delighted that he has joined Ricoh.  His skillset and experience of both growth companies and large multinationals will be invaluable as we drive our revenue growth and enhance momentum for Ricoh as a leading player in the production printing market.”

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