Salmat originally launched the service earlier this year through its business division Local Direct Network (LDN), with the ability to book letterbox advertising print and distribution packages online.

Thomas Mahon, general manager, LDN says, ““We’re lucky to have a proposition that really does sell itself, particularly when marketing budgets are being spent so diligently. How many other media channels offer the ability to hand-pick the streets to target a campaign? And how many other media channels offer a one-click planning tool online, to coordinate all the elements (design, print and distribution) all in one go?”

Mahon says, “As long as the media continues to deliver such incredible ROI, Australian businesses will continue to use the tried and tested media of letterbox advertising.”

Salmat says it will continue to expand their partnership program, working with printers which show a desire to increase volumes with letterbox advertising print.

Mahon says, “The accessibility and exposure of the LDN proposition has uncovered entirely new users of letterbox. Solar companies, tradesman and construction companies, schools and childcare, you name it – we’re helping them grow their business with great letterbox advertising. We’re seeking print partners with similar ambitions to grow print volume in these emerging segments.”

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter