Grant Harrod, CEO of Salmat says, “Our relationship with Woolworths spans over two decades and this decision is further proof that Salmat’s catalogue distribution model is the most robust and reliable network in Australia and New Zealand. Woolworths are a key strategic partner and I would like to thank them for continuing to put their trust in Salmat.”

According to Salmat, catalogues are a core marketing service for nearly every major retailer in Australia. This highly targeted and effective media channel continues to grow and deliver a reliable uplift in sales and store traffic.

As the push to digital solutions intensifies, Salmat claims to be staying ahead of the game by delivering multichannel digital solutions including email, mobile and online through lasoo.com. This compliments its core offerings to Woolworths in catalogue distribution.

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