Online retailer of personalised products Shutterfly has expanded on its relationship with HP in the US, with its investment in a record number of HP Indigo digital presses.
The company has invested in more than 60 new high-performance HP Indigo digital presses to drive higher productivity for its range of high-quality, photo-based and personalised products including photo gifts, photo books, school portraits, holiday cards, and home decor.
The agreement with Shutterfly is the largest single customer order to date for the HP Graphics business.
Now underway, the rollout includes next-generation, high-productivity B2 sized HP Indigo 100K digital presses, high versatility HP Indigo 12000 digital presses, as well as significant investment in web-fed photo presses to transform photo portrait printing to digital.
Shutterfly was one of the first customer beta sites for the new 29-inch format HP Indigo 100K, which aims to deliver high productivity and non-stop printing while including Indigo’s renowned digital offset look and feel.
“Over our 20+ year legacy, Shutterfly has committed to investing in the best and most innovative technology to fuel our business, delivering high-quality products to our customers, hosts and partners,” Shutterfly Inc. chief operating officer Dwayne Black said.
“This latest upgrade of our HP Indigo fleet continues that investment in quality, productivity and innovation, with significant advancements in speed and automation that help us deliver even higher quality products to our customers, even faster at a time when sharing tangible memories is more important than ever.”
In this latest wave of installations, Shutterfly is investing across three HP Indigo press generations and formats.
The presses will be installed across four manufacturing facilities in the US, in Shakopee, Minnesota; Fort Mill, South Carolina; Tempe, Arizona; and Plano, Texas over the next 18 months.
“Today more than ever before, tangible, personalized experiences are becoming more precious. Consumers are looking for quick turnaround, alongside real-to-life photo quality. We at HP Indigo are proud to be Shutterfly’s provider of choice in making this a reality,” HP Indigo general manager Haim Levit said.
To keep production at the highest level, Shutterfly has also taken advantage of HP PrintOS, the cloud-based PSP management solution, to monitor productivity of presses in real-time to keep press uptime to a maximum.
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