Signarama Dandenong celebrates 20 years

Signarama Dandenong has turned 20 and owners Ross and Pam Wade have attributed their success to knowing and retaining great employees and customers.

The Wades opened the outlet in November 1998 and over time had to find larger facilities before hitting $1m in sales in April 2004 with their Dandenong franchise still going strong today.

The couple were inducted into Signarama’s International Hall of Fame in 2005.

“It seems like only yesterday that we started this franchise, and over the years we have built a great team,” Ross Wade says.

“We discovered the key to success was knowing and retaining the employees that shared our goals and were committed to success. The same was true for customers, as we learned not to be afraid to let go of ones that were not a good fit.”

Ross Wade says he’s seen the Signarama network grow from a small budding franchise to Australia’s largest network of sign franchises.

“The mentor system of United Franchise Group was great to help us meet early challenges and help our franchise grow,” Ross Wade says.

“It has made the path of development much smoother, and we look forward to the next 10 years with excitement.

We plan to stay in the business, but step back a little over time and rely on our team. At 67, I can’t see myself retiring anytime soon.”

Signarama now has more than 100 stores throughout Australia and is planning to target regional areas in the next phase of growth.

“We’ve shown consistent growth year over year since entering the Australian market and the future looks very bright. We are now looking to expand further into regional areas as well as converting existing sign and print businesses that want to leverage off a strong brand” says Evan Foster, Signarama Australia national director.


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