Signwave has launched a new national campaign in support of the Australian Red Cross Blood Service to drum up donations over the critical holiday month.

The campaign will run as a Facebook based photo contest for individuals and businesses who donate blood between December 1 and January 31.

To enter, you will need a take a photo of yourself donating blood at a Red Cross Blood Service donor centre and upload it to the ‘Show us a sign you care’ Facebook timeline using the hashtags #showusasignyoucare and #save3lives.  

People can enter either the individual or business category. To enter the business category, the photo must contain three or more people from a place of business.

General manager of Signwave Australia, Linda Sultmann says, “Unfortunately, everyone knows someone – or will know someone – who needs lifesaving blood either through illness or accident. Donating blood is something people of all ages, from all walks of life can do to help.

“We know that our customers, colleagues, and community are very giving people – and what better time to encourage and reward this generosity than during the holiday season when donations are so crucial.”

It is estimated that only one in 30 Australians give blood, however one in three will need blood in their lifetime.

The major individual prize winner will receive Audio Technica Headphones worth $549, the major business prize winner will receive up to $3000 in signage for their business.

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