Signwave launches Adelaide store

Signwave is opening a new franchise in Adelaide, which will be located in Mile End on the edge of the city, its first in SA.

The new store is being opened by Jodie and Ian Sims, owners of an existing business in the city which offers window tinting, Window Shields.

The Sims say that expanding into signage was a natural progression to complement the tinting business.

“Co-branding with Signwave was appealing because of the support and resources of a national brand, while allowing me to help support the visual communication needs of this city’s ever-growing festival industry – among other opportunities.”

The new store is the first that has been opened under Signwave Australia’s current management, which took over in 2014.

The focus until now was in growing its existing stores, with management noting 40 per cent of centres now exceed $1m in average sales. With the new year comes a new strategy, as it looks to open new centres to complete its national footprint.


Linda Sultmann, general manager, Signwave Australia says, “It officially launched yesterday, phones are open, the website is open, and production is ready to go. We are finishing the centre’s signage as we speak, but are ready to start serving customers.

“The business has the latest HP Latex printer, and Rollsroller flatbed applicator which is accurate and can do huge panels. It gives us the capability of a flatbed printer, and it has plotters to cut vinyl.

The company is running an online POS system where it can interact with Signwave through portals for artwork approval, and all the latest technology.

Sultman says, “What we thought the Adelaide market was looking for is a professional, dependable knowledgeable sign supplier for mid-tier organisations who will generally have recurring needs.

“Most of our centres are in NSW, Victoria, focused in the capital cities. We have one centre in Perth, and we want to complete the national network. We did not mind whether it was Brisbane or Adelaide first, as it happens, it was Adelaide. We are looking for suitably qualified business person to start a centre in Brisbane now.

“In Adelaide we have co-branded with a window tinting business. There are different reasons as to why people would co-brand. People currently in printing or associated signage businesses, like Jodie and Ian Sims, can leverage their existing clients.

“As we know, printing has been contracting for some years. Co-branding with Signwave is an opportunity to create sustainability while leveraging existing clients. With print runs declining you need to move into a strong product category.”

Dean Rowland, franchise operations manager, Signwave Australia says, “We are excited about the momentum we are building to complete our national network and the excellent returns we are providing our centre owners.”

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