Australian sign and graphics franchise Signwave is on track for a 10 per cent spike in sales across its Australian centres this year, and is now appealing for independents to get on board the franchise group.
Signwave has managed to boost sales every year since Aussie trio Dean Rowland, Leo Baker and Linda Sultmann took over the master franchise license from Fastsigns in the US in 2013. Baker's share has since been bought by Sultmann and Rowland.
The 10 per cent growth follows a 3.6 per cent upswing in 2015 and 13.3 per cent in 2014. Average centre revenue volumes are also on track to hit the $1m mark this year.
General manager Sultmann comments, “We did our research and knew the signage industry has a great future and enough market demand for our centres to improve their sales and profit margins.
“Being part of the Fastsigns network means there is a wealth of systems and industry knowledge available to Signwave franchisees that provide them with significant advantages over the competition.
She continues, “For the past three years we have focused on rolling out a comprehensive marketing program and providing hands-on sales and operations support and the results speak for themselves.”
Sultmann is now encouraging independent sign and print shop owners to join the franchise by taking advantage of conversion and co-branding opportunities now available as Signwave looks to expand its Australian presence.
She adds, “Diminishing demand in small format print and greater demand for more complex visual display solutions can stretch even the most experienced small business owner.
“Joining Signwave strengthens their capabilities with a ‘big business’ style marketing program as well as dedicated support professionals and systems that foster growth.”
The franchise is spruiking a meet and greet opportunity with CEO of Fastsigns International, Catherine Monson when she makes a stop in Australia next month.
A limited seat roundtable will take place in Sydney on October 11 where Monson will share insights into the company and answer questions.
Monson adds, “We continue to be impressed by the great results achieved by the Australian Signwave franchisees and look forward to establishing new relationships with enterprising, potential franchisees interested in continuing that tradition.”
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