Snap has signed a $10m deal with Electronics For Imaging (EFI) which it says will increase efficiency and productivity for the multinational franchise chain. The joint partnership with EFI, named Project DNA, represents a $10m investment for Snap’s wider IT transformation strategy, with a focus to evolve in the digital age and become more client focused. Stephen Edwards, Snap franchising CEO, says, “Project DNA is a major part of our transformation strategy to deepen our effective relationship with Australian business through our franchise network.

Stephen Edwards

“It will transform the way we work at Snap so that we can become a more efficient and streamlined company, as well as continuing to deliver exceptional and improved services to clients. “The implementation of new technology at the head office and within franchises will make our employees’ days easier and more enjoyable while increasing customer satisfaction and profitability at all levels of operation.” Snap says after extensive research the decision to upgrade and develop its management information system that is more than a decade old was made. “This key component of Project DNA will change the way Snap formulates as a business, in a constantly evolving industry,” Edwards says. Guy Gecht, CEO of EFI, says, “EFI’s print workflow software contains ideal tools to help Snap franchisees efficiently manage and grow their businesses. “Through Project DNA’s multi-year agreement, we are delighted to deepen our long lasting partnership, which started with the Fiery deployment by extending it to our Productivity Software Suite across their franchisees.”

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