Grant Vernon, CEO of Snap said the new service makes it possible for businesses to significantly increase results from marketing campaigns by customising each item to be of specific interest to the client.

He says, “With old-style variable data printing now commonly used, Snap Direct gives customers a chance to stand out from competitors and create something memorable.

“Snap Direct is different to existing variable data printing because the recipients name or other personal information becomes part of the actual image – for example, it can appear written in the sand of a beach scene.”

According to Snap the new Snap Direct includes ready-made templates which are tailored to suit customers’ needs.  It already has more than 500 stock images with a growing range which can be manipulated with database details.

Vernon also outlines that in addition to the hard copy direct marketing tools, customers could also track campaigns in real time by attracting client responses through personal URLS.

He says, “Snap Direct helps businesses to get better results for their marketing expenditure. It is simpler to use than anything else that Snap has seen and that makes it easy for busy business clients to get started and experience the benefits.”

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