Southern Impact to bring Peak Digital under its banner

Southern Impact has acquired wide format specialist Peak Digital in a major move that will see the company increase its play in the wide format POS space.

As of 2 August, both businesses will come together but under the terms of the acquisition, Peak Digital will retain its current brand and will continue to operate and manufacture at its current premises in Seaford, Victoria.

Peak Digital was established in 2006 and is currently owned by Andrew and Mel Robertson. The company has since established itself as a high-quality manufacturer that delivers on outcomes for its varied customer base.

Southern Impact confirmed that the Robertsons and the entire Peak Digital team will continue to operate as they have, providing both customers and suppliers with complete continuity and high levels of service.

Southern Impact managing director Rod Dawson said the company commenced its wide format manufacturing in August 2019 and since that time, has seen significant growth in this area which resulted in its investment of several pieces of new equipment.

Dawson also mentioned that this acquisition further enables the business to continue its expansion plans into the sector.

“The opportunity to add the capabilities, diverse product offering and manufacturing expertise of Peak Digital provides us with everything required to continue our expansion plans in this sector,” he said.

“The way that Andrew and the team at Peak Digital deal with their customers is strongly aligned to the business approach held by Southern Impact and we couldn’t be happier to welcome them into the fold.”

Southern Impact also recently launched its new website, bringing together the capabilities of its standalone sites of Southern Colour and Impact Digital. The move was a result of three of Australia’s leading print companies – Southern Colour, Impact Digital and Intelligent Media – rebranding as Southern Impact in September 2020 following their merger in March that year.

The features of the revamped website include simple and easy to use Request for Quote forms, the ability to upload large files quickly and easily, a full list of departments and services, and product and service information.

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