In a move that reflects its ongoing commitment to innovation and environmental responsibility, Spicers has expanded its Ace range – a brand long synonymous with quality screenboard – with the expansion of its fibre-based signage substrates.
This evolution of the Ace portfolio signals more than just new materials; it represents a considered strategy and vision for the future of signage, reinforcing Ace’s position as a trusted and forward-thinking solution within the visual communications space.
With signage applications evolving and brands demanding greater sustainability, Spicers has responded by delivering a collection of recyclables, Chain-of-Custody certified, and 100 per cent fibre-based substrates tailored to a wide range of indoor and outdoor display applications.
“With fibre-based products becoming an increasingly important choice for designers, printers, and converters, the Ace range offers not only sustainable credentials, but also the performance our customers demand,” said Wayne Hood, Spicers portfolio manager.
“It’s versatile, printable, and recyclable – and that’s what the market is calling for.”
Raising the stakes in signage
Much like the name suggests, Ace is all about making a confident move. Whether your challenge is high-impact retail displays, short-term event signage, indoor posters, or durable outdoor boards, the Ace range aims to deliver the strength and finesse to win across verticals. Each product in the range has been developed to meet specific needs:
- Ace Outdoor provides excellent weather resistance and image clarity for external environments.
- Ace Blockout ensures complete opacity and double-sided print capability, ideal for suspended signage and window displays.
- Ace Screenboard and Ace Matt Art offer striking print reproduction for premium indoor visual applications.
- Ace Flute and Ace Greyback bring durability and style to temporary indoor signage and displays.
- Products such as Ace ICB and Ace HCB bring structural strength for free-standing or engineered signage solutions.
This collection reshuffles the traditional approach to signage materials, giving creatives and converters a new, more sustainable card to play.
“Each board in the Ace range is carefully engineered with its own set of features and benefits,” Hood said.
“This allows our customers to choose the right product for the right purpose, all while maintaining a commitment to fibre-based innovation.”
In addition to sustainability and strength, the Ace range offers broad print compatibility – making it easy to integrate into existing production workflows. Ace products are versatile and offer solutions for latex, UV curable, and offset printing, giving printers the flexibility to apply them across a variety of jobs with confidence and consistency.
Innovation from concept to campaign
To support the new additions to the Ace range, the Spicers team recently delivered a standout campaign that brought the theme to life across every touchpoint – from design and product to customer experience.
A signature deck-of-cards concept was developed as a playful and memorable touchpoint for designers, printers, and brands alike. Insert cards showcasing each Ace product were created as tactile samples and collector-style pieces – cleverly aligned with the product namesake.
“Our in-house team concepted and designed the campaign with the deck-of-cards idea in mind – it was a fun and memorable way to introduce a serious product offering,” said Cyndi Setia, marketing and design manager at Spicers.
“It’s not just a sample pack; it’s a creative invitation to engage with the range and think differently about signage.”
The entire experience was brought to life at The Spicers Precinct and Pop-Up Gallery – constructed entirely using Ace ICB, one of the structural products in the range.
The gallery served as a tactile, immersive expression of what’s possible with Ace. Walls, plinths, and signage within the space were all created using the product – not only demonstrating performance but also embodying the brand’s bold step into the future of sustainable signage.
Play your Ace
In an industry increasingly shaped by environmental standards and consumer expectations, fibre-based alternatives are more relevant than ever. Ace doesn’t just meet that brief – it leads it. The entire range is recyclable, Chain-of-Custody certified (FSC or PEFC), and free from plastic-based components, setting a new benchmark for sustainability.
And yet, performance hasn’t been compromised. Ace substrates are designed to be printable, durable, and compatible with a variety of finishing techniques, providing commercial printers and wide format converters with confidence at every stage.
So, if signage is the game, you’ll want to play your Ace card.
For more information or to request an Ace sample kit, contact your local Spicers representative or visit spicers.com.au.
This first appeared in the August edition of ProPrint magazine.
Comment below to have your say on this story.
If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.
Sign up to the Sprinter newsletter
