Printers perform so many roles in our society. They’re providers of vital information, facilitators of sales, artists, technical pioneers, and business owners all at the same time. Filling all of these positions isn’t for everyone – it takes someone with a special skillset and it’s all in service of the printed piece.

It’s a tall order for today’s commercial printers to live up to and it’s accompanied by the pressures of a mature market and a global economy that’s digitising at light speed. Keeping up isn’t enough.

HP Indigo technologies were made to empower printers to achieve their greatest potential, and to do justice to the printed piece in a way that not only keeps it relevant to our world, but needed and desired no matter the economic climate. This ability to create real value is why HP Indigo customers are growing at twice the rate of other digital adopters. Here’s how greater quality and more agility are helping these printers grow in a dynamic market.

Printing with a purpose requires printers to drive value with cutting-edge technology. 

Download the ebook to learn more

One-of-a-kind printing technology

Forget expensive plates and cost-heavy quality. With HP Indigo’s proprietary technology, you can create the unique prints customers want at unbeatable quality and cost. With an all-digital process, you can gain the agility you need to meet the demands of today’s short runs and bespoke products.

Harnessing HP Indigo’s LEP Technology and Liquid Electrophonic process means greater coverage levels reached, expanding your application range, completing jobs more efficiently, and delivering standout colour. It won’t just help you upgrade existing jobs, but will be key to powering the future of your print business.

Stunning results with Intelligent inks

Make your inks work harder for you and provide stunning results for your customers more easily. HP Indigo ElectroInk is a unique liquid ink that contains tiny electrically charged ink particles inside a carrier liquid. This electric charge allows the location of the small ink particles to be controlled, allowing customers to routinely reach coverage levels of 500 per cent or more with no compromises on cost or quality. This composition creates amazing results when it comes to resolution, image sharpness, and registration. Plus, the pigment-agnostic quality can leverage a variety of pigments for the widest array of inks – reaching up to 97 per cent of Pantone colours.

Maximum versatility

Gain more agility to take your print shop anywhere and everywhere you want it to go. HP Indigo presses can print on the broadest gamut of substrates in the digital print industry, including coated, uncoated, synthetic, metallised, and coloured media. These capabilities paired with colour and ink abilities deliver a wide range of high-value applications enabling greater options for customers seeking premium, customised, and unique work – and it gives printers the flexibility to meet all of these needs efficiently.

Unprecedented turnaround times

HP Indigo’s quickness allows for printers to output hundreds and thousands of orders per day, on a consistent basis. Print quality is maintained across orders no matter how fast the production line is moving. HP Indigo’s end-to-end management solutions allow for high volume output that improves cost effectiveness and the speed-to-market rates that today’s customers demand.

A press born to run

Designed with offset users in mind, the HP Indigo 100K Digital Press has earned its reputation for nonstop productivity, operation-altering efficiency, and the ability to help owners reimagine TCO. Keep quality at offset levels, while benefiting from the cost-saving and process-simplifying benefits of digital. Cut down plate volume, save on price-per-copy, and reduce make ready waste. With the ability to complete hundreds of jobs per day, this press is the perfect way to optimise your production floor – allowing you to direct the right jobs, to the right machine, to deliver work faster and more profitably.

REAL PARTNERSHIP Behind every product and service is something more – our deep loyalty to print and an unshakable reverence for printers like you.

REAL TRANSFORMATION Keeping up isn’t enough. Technologies should be made to empower printers to achieve their greatest potential.

REAL ENDURANCE Do more than add a press – become a part of the most innovative group of professionals that are driving print’s worldwide proliferation.

In a fast-changing market and a world economy that’s full of surprises, the process to digital transformation in the commercial printing industry shouldn’t prevent business owners from discovering the future-proof benefits of adopting a digital press.

Join a team of proven experts that can guide you through the process and help you achieve the growth that HP Indigo customers are already experiencing. Download the ebook to learn more.

Find out more: hp.com/indigo or call Currie Group on 1800 338 131 or email info@curriegroup.com.au

This article was sponsored by HP.

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