Canon Production Printing Australia has signed a partnership agreement with Starleaton to resell its Colorado roll-to-roll printer series across Australia.
The new reseller agreement is set to grow the indirect B2B channel for Canon Production Printing Australia, as well as support diversification into adjacent markets which require complementary technology.
For Starleaton, the agreement will expand its latitude within the sign and display market, with the Colorado roll-to-roll printer.
The agreement is said to be mutually beneficial for both companies as they look to be a complete solution provider across the sign and display market.
Both companies also said the arrangement will benefit Australian printers that are evolving their wide-format application sets, given the Colorado’s application versatility and premium technology.
With more than 1,000 installations worldwide, Canon’s Colorado roll-to-roll printer series has been recognised by global customers as one of the best solutions for a large variety of wide-format applications.
Specifically, the Colorado 1650 printer is a roll-to-roll printer that features a flexible, yet robust ink set and FLXfinish, a new approach to LED curing that allows the user to choose between matte or gloss modes for each individual print. This means customers can achieve different aesthetic finishes without the need to change inks or media.
Canon Production Printing Oceania managing director Craig Nethercott said with Starleaton, it has found a partner that both understands the benefits of technology such as UVGel and FLXfinish in application versatility, and can support its growth aspirations to extend its reach within the Australian commercial print market.
“With the Colorado successfully established within the global and Australian markets as a high volume, superior quality system that is technology rich enough to print a diverse range of applications, we are now looking to extend our reach into markets and printers that we currently do not service,” he said.
“We’re very passionate about bringing the best products to the Oceania printing industry and recognise that by opening up the indirect channel, we provide more printers the opportunity to experience the unique benefits of the Colorado family.”
The Eaton family-owned company, Starleaton, recognises the strategic move as an opportunity to further expand its footprint into the commercial printing market.
Starleaton CEO Ben Eaton said the relationship with Canon Production Printing Australia is an “exciting new venture for both companies” particularly as the business aims to ensure that the Australian print industry has the solutions that it requires to thrive in today’s environment.
“We’ve seen rapid growth of the Colorado in the past 18 months globally, with productivity levels soaring and metres printed well above that of competitive machines. We’re confident that the Colorado will be the perfect match for our client base,” Eaton said.
“The new offering will benefit customers wishing to take the next step into higher performance, quality, and production savings. It complements our existing wide format printer range, extending to every budget and performance requirement.
“To ensure market success, we have 12 face-to-face account managers with significant media experience, whom are able to assist print service providers in adapting new market technology that can support their growth and evolution. Plus, our experience with Onyx, Fiery and X-rite will create media profiles to match the Colorado to achieve the best possible result.
“Additionally, our already-seamless national service coverage will be bolstered by ProCare, the after- sales service for the Colorado roll-to-roll printer series. This means that print service providers will be able to benefit from increased productivity and minimal downtime.”
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