Streamlined workflow allows Mercury Printeam to expand

Mercury Printeam, with a staff of 34, has a strong corporate customer base for which it prints short runs of training manuals, business cards, invitations and brochures.

When the company ordered its EFI OneFlow from Designwyse, it was looking for a PDF-based prepress workflow automation tool that integrates digital and offset printing on a variety of machines into the overall production line.

For its black-and-white printing, Mercury Printeam runs a Xerox 6135 and 6180, as well as a DocuTech. For colour, it runs a 1250 and a DocuColor 2060.

The company recently upgraded its HP Indigo 1000 and became the first in Australia with a new HP Indigo 3050.

Meanwhile, an Eskofot CTP system feeds into two 52cm Shinohara offset presses, a two-colour and a four-colour. With its mix of offset and digital output devices, Mercury Printeam saw the need to streamline the workflow that keeps these machines busy.

Roger Bryant, Mercury Printeam managing director, sees it as a change from the ground up, particularly as the company is also leveraging its digital print skills into the lucrative field of content creation.

“It’s a change to people and to systems. We were looking to integrate our workflow, provide new efficiencies and create more production control. We want to accelerate the business process and our relationship with the customer,” Bryant says.

The software tools for PDF conversion, preflighting, trapping, impositions and screening can each be customised on-screen to fit individual workflows. Meanwhile, its rip is based on EFI’s Fiery ColorWise server, designed for premium colour management.

The new system will also enable the company to take the next step into content creation and document storage.

Andrew Carra, Mercury Printeam IT manager, says, “Clients will be able to access their files over a web-enabled server and build their document, then provide their design work electronically. Out pops the right format of PDF from the OneFlow system which then produces the job ready to print.”

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