Outdoor Media Assocation Archives

The Outdoor Media Association (OMA) has welcomed two new members Australian Outdoor Media (AOM), a data driven national Out of Home media company and nettlefold, which has been at the forefront of the industry across Australia, New Zealand and Asia for over fifty years

OOH industry delivers strong start to 2025

Out-of-Home industry announces net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million for the same period in 2024.

17 April, 2025

OMA reports revenue increase for 2024 Out of Home full year results

The Outdoor Media Association has released the full year net media revenue for the Out of Home (OOH) industry, reporting a total increase of 8.07 per cent on net media revenue in 2024.

20 March, 2025

Out of Home half year results on the rise

All Out of Home categories saw an increase in revenues for the half year, with digital Out of Home revenue accounting for 74.4 per cent of its total net media revenue year-to-date.

27 August, 2024

oOh!media takes out OMA award for Barbie campaign

oOh!media, together with Hogarth and JCDecaux, won the Outdoor Media Association (OMA) quarter three Creative Collection 2023 in the Best Use of Multi-Format category for the Barbie campaign

20 December, 2023

OMA and RSL Aust partner to drive Remembrance Day message nationwide

Australians will be encouraged to Remember to Remember at 11am on Saturday 11 November thanks to the combined efforts of RSL Australia and the Outdoor Media Association (OMA)

8 November, 2023

The Outdoor Media Association (OMA) has released the results of the Day in the Life survey conducted by Dynata and Thrive Media for MOVE (Measurement of Outdoor Visibility and Awareness)

Out of Home rates highly for driving brand awareness and desirability

The highest percentages to come out of the survey were for Driving Awareness while Outdoor tied with TV for Prompting Trial, where social media took out the top spot

24 October, 2023