If Direct Mail is king why are we not doing more?

Two Sides Australia explores some of the key strengths that drive the effectiveness of Direct Mail.

28 October, 2016

Study quantifies power of print

Research by News Works claims print advertising can deliver up to 40 per cent more effectiveness to multi-platform campaigns.

20 September, 2016

Digital debate: Google MD calls for better measurement

Google boss says platform not relevant in traditional versus digital marketing debate.

13 September, 2016

Top marketer says dump digital

Marketing guru says digital marketing overblown, print delivers engagement.

9 August, 2016

Expanding into mail

Technology means print businesses have a great opportunity to work in the direct mail sector, says Gareth Ward.

27 May, 2016

Print suffers worst advertising drops

Report finds Q3 2015 magazine and newspaper expenditure in Aus hits new low.

18 April, 2016

DMM in major rebrand

Direct, Mail & Marketing in full company rebrand, says print still vital to business.

5 April, 2016

Big W to shrink print marketing

Major retailer to follow Coles’ footsteps with print marketing cut downs.

24 March, 2016

Boost your business

A mix of tech and marketing savvy can work wonders to give your print business a winning edge.

18 March, 2016

Coles slashes spending on print

Coles Supermarkets reportedly cut print advertising costs by more than half.

17 March, 2016