Theo Pettaras is making a highly anticipated return with his new venture, The Print Architects. Best known for founding Digitalpress, one of Australia’s most celebrated digital printing businesses, Pettaras sold the company to a global marketing consortium in 2020.

Now reinvigorated and ready to make his mark once again, he’s launching The Print Architects – a print management company designed to “streamline processes and deliver unparalleled value” to clients and partners alike.

For Pettaras, this new chapter is a natural extension of his decades-long expertise in print as well as business broking.

“Returning to the print industry feels like the right step at this stage of my career,” he said.

“I’ve accumulated a wealth of knowledge across industries – architecture, award-winning print businesses, and business broking – and I’m eager to channel that into a business that emphasises collaboration, precision, and creativity.”

According to Pettaras, The Print Architects is more than a typical print management firm. With a team of skilled professionals and strategic partners, it acts as a bridge between clients and supply partners, ensuring coordination and execution of print projects. Drawing from his experience as a business broker, Pettaras said he applies the same principles of facilitation and value creation to this new venture.

“The concept of brokering resonates deeply with me. Just as I’ve connected buyers and sellers in business transactions, I see The Print Architects as a means to connect clients with the perfect suppliers to bring their creative visions to life. It’s about crafting solutions that resonate, inspire, and communicate with impact,” he said.

The name, The Print Architects, is a nod to both Pettaras’ architectural background and his passion for constructing meaningful print campaigns. As the ‘architects’ behind each project, his team works closely with design and marketing agencies, helping them build campaigns that effectively convey their message through expertly crafted print solutions.

“I’ve always believed that great print is about more than just technical precision – it’s about communicating a story and finding new and innovative ways to deliver the most effective result,” Pettaras said.

“At The Print Architects, we help our clients construct that story and deliver it in the most impactful way possible.”

Pettaras is joined by several semi-independent salespeople who will introduce The Print Architects’ services across Australia, with a current focus on Sydney. Together, they are responsible for liaising with clients, sourcing quotes, and partnering with trusted supply channels to ensure quality results.

Looking ahead, Pettaras has ambitious growth plans.

“The business model is scalable to meet the evolving needs of the industry. The Print Architects is a continuation of my lifelong passion for print. While business broking remains my core focus, this venture allows me to leverage my print expertise in new and exciting ways. We aim to build a substantial client base and expand our supplier network,” he added.

Excited to reconnect with old colleagues and forge new relationships, Pettaras sees The Print Architects as a new beginning – a venture that merges creativity, experience, and innovation to redefine print management.

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter