Essentially a routing device, the web key can automatically direct readers to online promotions, e-catalogues, or any company website.

“Print is not dead”, said US Branding president and managing director Rich Butler. “Companies will be able to drive consumers to their websites painlessly and effortlessly, without the need to memorise lengthy URLs”.

Unlike flash drives and memory sticks, the key contains relatively little information programmed into it and has no content storage capacity.

What sets it apart, according to Butler, is the detachable, die-cut cardboard holder onto which the web key is integrated.

“This enables unlimited customisation in terms of shape, color, graphics and logo, without the high custom plastic molding costs,” the company said. “It makes a web key affordable as a mass media vehicle. The consumer sees only a small portion of the web key extending from the custom cover, just enough to plug into their USB port. The cover and key together read as a single, integrated piece.”

USB Insert also provides unique integrated tracking codes, which can then report the amount of visits using a variety of analytics packages, including Google Analytics, PURLs, and other direct mail software.

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