The 2006 Graphic Arts Market Demographic Profiles report is an update to the Demographic Profiles report published in February 2005 and provides snapshots of the graphic arts markets: commercial printers and prepress shops, graphic design and production firms, and publishing companies.
The US$995 162pp report reveals a continuing shift in the nature of the US printing and graphic communications industry and contains some of the most eagerly-and controversial-data sought by TWGA customers.
Highlights from the Report
• There are fewer than 28,000 commercial printing and prepress establishments in the United States, a decline of 4.1per cent from the previous year;
• There are nearly 90,000 production workstations in print and prepress firms, almost two-thirds of which are Apple Macintoshes;
• 48 per cent of U.S. printing and prepress establishments are small commercial and quick printers, and yet small commercial and quick printers only account for 10 per cent of all shipments in the industry;
• Ad agencies account for only 16 per cent of U.S. design and production establishments, but account for 57 per cent of the revenues.
• Magazine publishers account for 33 per cent of U.S. publishing establishments, and account for 40 per cent of the revenues.
• Magazine publishers’ capital expenditures are up 4.5 per cent over last year.
• U.S. graphic design firms plan to spend an estimated US$47m on new software this year, up 1.6 per cent from last year.
TWGA analyses the changing demographics of the markets that comprise the graphic communications industry. Its “2006 Graphic Arts Market Demographic Profiles” and other publications are available from the company’s website, www.trendwatchgraphicarts.com
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