Outdoor industry revenue was up in six of the top ten advertising categories
for the third quarter of this year. The Communications Category represented the
most significant increase, up 34.9 per cent due to heightened competition among
telecommunications providers and the introduction of several new products. The
Public Transportation, Hotels, & Resorts category grew 12.6 per cent driven
largely by national hotel brands premiering major outdoor advertising
campaigns. The Insurance & Real Estate Category posted a 6.1 per cent
increase as real estate professionals continue competing for business.

Stephen Freitas, chief marketing officer for the Outdoor Advertising
Association of America says, "Despite a slowing US
economy, the outdoor industry experienced noteworthy growth in the third
quarter of this year. We are expecting the outdoor industry to have a strong
finish to the year."

The Automotive, Accessories & Equipment Category grew modestly at 1.6
per cent. The Miscellaneous Services & Amusements Category grew 1.3 per
cent but was the largest overall category accounting for 14.7 per cent of total
outdoor industry revenue.

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