Velflex, a leading provider of heat-transfer equipment and vinyl solutions, has acquired Stahls’ Pacific.

This move, which follows its recent acquisition of Flexi-Print, cements Velflex’s position as Australia’s foremost and most experienced provider of traditional heat-transfer decoration.

“By combining the strengths of these businesses, we’re building something truly unique,” said Ben Carroll, founder and managing director of Velflex.

“The team at Stahls’ Pacific are some of the most experienced in the industry, and Flexi-Print’s heritage goes back to 1972, when my great uncle Noel Wighton and Ray Black helped pioneer heat transfer technology in Australia. Uniting these companies under Velflex means our customers will benefit from deeper expertise, faster service, and access to the world’s most advanced decorating solutions.”

The integration of Stahls’ Pacific brings the globally renowned Stahls’ range of heat transfer vinyls and Hotronix heat presses directly into Velflex’s supply chain, expanding its offering and strengthening its ties with international partners.

Carleen Gray, CEO of the Stahls’ Group, said, “Velflex is an ideal partner for continuing the Stahls’ mission in the region. With their strong reputation, local technical expertise, and deep understanding of the decorator’s needs, we’re confident the future is bright for the Australian and New Zealand markets”.

Meanwhile, the acquisition of Flexi-Print adds decades of technical knowledge and manufacturing experience to Velflex’s operations, further enhancing its ability to serve both high-volume manufacturers and small-scale decorators with premium custom transfer solutions.

Watch Ben Carroll discuss the new Stahls acquisition and distribution in Australia

Comment below to have your say on this story.

If you have a news story or tip-off, get in touch at editorial@sprinter.com.au.  

Sign up to the Sprinter newsletter