Verve Digital director Chris Brodrick said the new machine complemented its existing HP Indigo 3050 digital press. It provides longer-run capabilities and eliminates the need to outsource work.

“We have been successful in terms of our quality and Pride In Print gold medals, but we felt that we were too narrow in our market opportunity,” Brodrick told ProPrint.

“We were only looking at a small part of the market, which then made us quite vulnerable to the ups and downs. So once we had paid off the digital printing press, we started to look around for new opportunities to grow the business.

“Effectively, we can produce one copy to X-thousand copies – we can just go into a customer now and take all of their printing,” he added.

Brodrick said the new press is “absolutely” delivering on expectations at the nine-staff company.

“The format is virtually identical to what we’re running with the Indigo. It is a relatively new machine with all the latest bells and whistles in terms of technology, and that is a crucial element. There is no point in getting old gear, you need to have quick turnaround and produce good result,” he added.

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