Vista and IFundWomen partner to support women SBOs

Vista has partnered with global funding marketplace for women-owned businesses, IFundWomen (IFW), to launch the ReferHer program that aims to connect women entrepreneurs globally with creative resources, capital and coaching at women’s co-working spaces in five global cities.

Participating co-working spaces include The Jane Club (Los Angeles), Mona by My Little Paris (Paris), AllBright (London), One Roof (Melbourne), and Make Lemonade (Toronto).

Through the ReferHer initiative, Vista is inviting women-owned small businesses to apply to be part of an exclusive networking dinner to kick off “ReferHer” and to also nominate a fellow female small business owner from their community to join them.

Fifty applicants will be selected (10 per country), along with their plus one, for a total of 100 globally. Those selected will receive:

  • A seat at an exclusive networking dinner in their country of residence, along with their +1IFW annual membership
  • A Vista package of design and marketing resources
  • Memberships/resources from the co-working space in her respective market for her and her +1
  • Two selected winners in each country will be granted $10,000 towards their business, which will be announced at the dinner

The in-country dinners will be held in May at women-owned local restaurants and hosted by established female entrepreneurs. The attending small business owners will receive personalised coaching from IFW, an introduction to Vista’s creative resources and an opportunity to connect with entrepreneurs in their markets.

“At Vista, we are committed to providing women entrepreneurs with the experiences, tools and resources to help them find success along their journey,” Vista commerce executive vice-president Emily Whittaker said.

“By inviting the winning small business owners to bring a plus one, Vista hopes to open dialogues to create networks that will rally around women-owned small businesses across the globe.

“The ReferHer program plays a part in our larger commitment to supporting women-owned small businesses for years to come.”

IFundWomen founder and CEO Karen Cahn said the partnership with Vista provides many women small business owners with new opportunities.

“Through this program, we’ll celebrate and spotlight this group of entrepreneurs as we continue our mission to closing the funding gap for women-owned businesses,” Cahn added.  

Women-owned small businesses can apply between March 22 and April 8.

Vista and IFW will review the applications and announce the 100 small businesses on April 26.

The dinner series will take place in May during US Small Business Month.

For more information on ReferHer, selection criteria and how to apply, click here.

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