The Value of Paper and Print campaign is going on tour to highlight the importance of print to advertisers, aiming to see print get a ‘bigger slice of the pie’.

The free roadshow will run throughout April and May, presenting talks to marketers, media buyers, and industry stakeholders about the power of print, and the risk of not advertising in it print.

Two Sides Australia executive director Kellie Northwood – who will present the events – says today’s society has a diverse media industry – such as print, TV, radio, and online – and says ‘the importance of print must be communicated to the media buyers’ to ensure that its value is recognised.

“It is not about us versus them, we live in a multi-channel media market and we need to make sure that print is getting a bigger slice of the pie,” she says.

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She says print is a $7bn industry and catalogues alone is a $2bn industry, which is indicative of print’s power when it comes to advertising.

“Yes, we have gone through a lot of consolidation, but the figures clearly show advertisers and media buyers that print is a viable channel, which has been proven to get results time and time again,” Northwood says.

“Everyone I speak with, including designers and media agencies, understand the value of print and its power to deliver results, and they also understand what happens to their brands if they do not invest in print advertising.”

The VoPP Roadshow is sponsored by the PIAA and Media Super and will run across major cities.

The Hackney Hotel, Adelaide, April 21 from 10:30am until 12 noon.

The Metro Hotel, Perth, April 22 from 7:30am until 9am.

The Trunk Restaurant, Melbourne, April 23 from 8am until 9:30am.

The Blacksmith Café, Sydney, May 06 from 8am until 9:30am.

The Northshore Riverside Café, Brisbane, May 07 from 8am until 9:30am.

To register attendance visit: http://www.printnet.com.au/vopp-roadshow.html

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