How to profit from sustainability is the focus of a webinar to be hosted tomorrow by the PIAA. David Hoban, Sustainable Green Print (SGP) specialist with the PIAA, will show printers how they can convert sustainable practices into cash in the bank, and then make the most of the certification once it is achieved. He says, “In the case of quality and environmental management systems, implementing the protocols and practices required to obtain certification can streamline and improve operations, leading to greater efficiency and, most importantly, profitability.

Sustainability rewards start at the bottom line

“But obtaining certification and then being able to effectively communicate that certification to customers and prospects can be another story and is not always easy. “This webinar will shed some light on what can be done and highlight some strategies other companies have successfully used” The presentation will outline why SGP is a good idea for commercial, client and sustainability reasons, and how its multi-tiered approach allows companies to tailor certification levels to their needs. Those with certification will hear ideas to help them maximise its value with marketing strategies that can help to lift the company profile, attract new customers, strengthen existing relationships by increasing sales opportunities with them, and maintain competitiveness. Case studies will be used to highlight the success achieved by several SGP certified companies. Registration for the 30 minute webinar can be found here.

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