Wide-format dealer gets new lease on life with ex Fujifilm and Kodak salesman

PDA was founded by Keith Scott, a veteran of the sign and display industry, in the '80s

Scott said that PDA had faced a few hurdles in recent years after missteps with other product lines, but was onto a sure thing with Davey's sales skills and the DYSS range, which Scott dubbed "possibly the best mid-range product line in the industry, anywhere".

Scott said his preference for the technical side of the business meant sales had sometimes been a slow burn.

"I'm into relationship selling, having sold up to five generations of technology to some clients.

"I believe Warren is also into great relationships but with a more corporate approach. He has been successfully involved in large system sales, he has excellent print industry contacts, he's credible, thorough and honest, a likeable character," added Scott.

Davey's career has included roles at Fujifilm, Kodak, Xeikon and Agfa. He joined DYSS as national sales and marketing manager in March and told ProPrint he was looking forward to carving out a bigger market presence for PDA and the DYSS range.

The broad range of equipment, which offers UV inks and LED curing on all models, covers a huge number of formats, both flatbed and roll-to-roll.

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