Wide format looks to future

While we all concentrate on the needs of today, an important element of any business in the print, sign, graphics and display industry is to look to the future. It is especially poignant, given that the industry has changed so much in such a short period of time. So it is of great benefit that the exhibitors, seminars, workshops and demonstrations of Visual Impact Sydney will be future focused. 
 
So with this in mind much of the new technology on display at Visual Impact Sydney 2017 will not only show what print-service-providers can do now but, what they can achieve in the future. The industry got a good look at the future earlier this year at PacPrint, but that insight will be extended even further with advances in modular print systems, software, LED technology, 3D print and materials and substrates which will all be on show in Sydney.  
 
Looking to the future is not just about what exciting new things can be created with the latest printer or media. It is also about addressing the changes that will be affecting business in the months and years to come. It is no secret that the cost of doing business – especially production costs – is going to escalate. That is why looking at new technology that is faster, more efficient, requires less power or may even be autonomous, is future-proofing your business. 
 
Looking to the future also means future proofing the industry, that there is enough of the next generation coming through to continue to grow and diversify print, signage and visual communication. Visual Impact Sydney 2017 will seek to inspire the next generation through a number of different workshops, demonstrations and the Re-Engineering Australia (REA) F1 in schools program that will be held during the show. 
 
The REA F1 in schools programme engages more than 40,000 high school students in Australia, and delivers industry-standard technology into schools which is made available to a further 300,000 students outside the programme. As part of the programme students will visit Visual Impact Sydney 2017, where they will design, print and apply graphics to their F1 vehicles, with prizes awarded for the best work. It is a great way to introduce the next generation to the industry, showing them the diversity and advanced technology that is used on a daily basis whilst giving them a fun, hands-on experience with print technology and materials. 
 
There will also be plenty of workshops and events for current professionals with vehicle graphics applications workshops, LED demonstrations, sublimation training and interactive laser engraving displays all showing what can be done now and into the future. The revamped seminars and workshops held at Visual Impact shows have added new life to the events. Topics and displays are now well in tune with the needs of the current print, sign and graphics professionals and have been well attended in recent years. 
 
If you are looking to the future then you won’t want to miss the networking opportunities that Visual Impact Sydney 2017 will provide. Previous shows have paid big dividends for exhibitors and guests. Simple conversations have led to major sales contracts being signed. That’s the great thing about the show, when you enter the hall you just never know who you will meet, what exciting idea will catch your eye, or what the may unfold with regards potential future work. 
 
Education is essential for the future, that is why Visual Impact Sydney will play host to a terrific seminar and workshop programs that all manner of attendees can participate in. 
For students, Graphic Art Mart is hosting a free Vehicle and Graphic Training workshop that is designed to introduce participants to the basics in vehicle wrapping applications and provide hands-on experience with wrapping techniques and tools. The workshop will be held every hour in the morning for approximately 30-40 minutes in duration.
 
Trotec will also be hosting a student workshop, Introduction and Laser basics. This session will introduce students to lasers including what is a laser beam and how a laser beam is generated. Practical demonstrations on a Trotec laser machine will highlight the relationship between power and speed plus show laser engraving and laser cutting.
 
Starleaton will have industry experts hosting a workshop addressing Colour Management Overview. In this workshop, Starleaton will look at components, terminology, monitor profiling, print profiling and workflow issues surrounding colour management. 
 
For trade professionals, Trotec will be showing how to get the most out of your laser. This session will cover topics such as the benefits of the Speedy flexx technology, capabilities of JobControl Vision incorporating CO2 and fibre into print and cut. Plus, you can learn appropriate material processing using JobControl’s material database’s ability to Autofocus, multiple engraving and cutting tasks with varying focuses in a single job. Lean how to achieve perfect repeatability, waste minimisation and accurate job placement with JobControl’s wysiwyg features.
There will be a host of additional workshops and seminars run for both students and professionals throughout the course of the show. 
 
Looking at new ideas and products is a good way to keep an open mind about the services your business could deliver down the track. Situations change, that is a fact of life. However, being prepared and having options greatly helps businesses deal with those changes. 
That is why it is essential to see what is on offer, what is new, so that you can look to adapt your product and service offering should the need arise. It happens time and time again, businesses get caught out by change and react too slowly because they are not aware or, have no plan B. That is why attending Visual Impact Sydney 2017 should be a must do on your calendar, so you can look at potential new markets and directions for your business. 
 
New Releases
The show’s sponsors are definitely looking to the future wit a host of new release products making their Australian debut. 
Platinum sponsor Roland DG is excited to showcase products and applications across its extensive portfolio including digital wide format printers, cutters and integrated print and cut devices, UV benchtop printers, dye-sublimation solutions, engravers and more. 
 
A key area on the stand will focus on emerging retail solutions, featuring Roland DG’s VersaUV LEF Series benchtop printers. Offering countless product personalisation possibilities, the LEF series helps businesses and their customers stand out from the crowd. 
 
Roland DG will also continue its popular virtual reality experience, where visitors can take a virtual tour of the Roland DG factory in Japan, or see what it’s like to drive a lap in a Brad Jones Racing V8 Supercar.
 
This year, visitors to the Graphic Art Mart stand will be taken though a journey of fun, colour and interaction, as they are shown an extensive selection of solutions from Avery Dennison, Roland DG, Arlon, Aslan, CWT Worktools, Mimaki, Keencut, Sihl, Chemica, Soudal and an array of exciting new products on display for the first time. 
 
Graphic Art Mart will be showcasing a comprehensive range of equipment workflow solutions for sign, display and textile. This includes eco-solvent Roland Print/Cut family; CWT Worktools flatbed mounting tables and linear cutters, Forte’s laminating solutions, Keencut’s cutting devices and a selection of heat press machines.
 
HP’s Latex printers will be shown alongside Neopost’s broad range of finishing options – demonstrating an end-to-end workflow. There will be a range of HP Latex devices on display, from entry level 1372mm wide HP Latex Print and Cut solutions through to a 3.2m-wide industrial HP Latex printer. 
 
In addition to the HP Latex range, Neopost will be showcasing the HP PageWide XL 5000 printer, which prints up to 14 x A1 pages per minute in monochrome and full-colour.  
Cutting-edge finishing solutions which include the Aristo flatbed cutting table, Graphtec FC8600 vinyl cutter and Neolam 1600 laminator will steal the show. 
 
Alongside hardware solutions, HP and Neopost will be demonstrating several software solutions, including HP PrintOS, HP Signage Suite and the latest rip releases from Onyx and SAI. 
Mimaki Australia will be demonstrating the best of their tried and proven technology and their latest innovations. On display will be the new UCJV300-160 cut-and-print device provides more than a simple print and cut experience. 
 
The company says it goes beyond extraordinary to deliver an inspiring range of applications and versatility. Plus, the new UV printers including the UJFMKII series, JFX200 Series and the 3.2m wide UJV55-320. The JV400 series latex and CG-130SRIII print and cut bundle. 
Apart from having a great time in one of the most vibrant places in Australia, attending Visual Impact Sydney 2017 is an investment in your future. 
 
You will see new technology, meet new people, explore new ideas and best of all, come away with a much greater understanding of where the industry is heading and how you and your business can be a part of it. 

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