“As the industry leader in digital printing, Xerox is always seeking new ways to help our customers profit and grow from this dynamic industry,” said Armando Zagalo de Lima, president, Xerox Europe. “drupa is this year’s most important venue to interact and exchange ideas with current and prospective Xerox customers.”

At the fair, Xerox will demonstrate the widest range of digital printers available on the market, including iGen3 and the new DocuTech products announced today. Sharing the spotlight will be Xerox FreeFlow, the company’s workflow collection which includes a wealth of software and services from Xerox and many third-party partners. A number of tools specifically designed to help graphic arts customers expand and develop their businesses will also be highlighted.

“Succeeding in digital printing takes much more than just a device that puts marks on paper,” said Zagalo de Lima, “and everything printers need to succeed will be found on the Xerox stand at drupa 2004.”

The New Business of Printing, Xerox’s graphic arts strategy, was introduced at drupa 2000. It since has become synonymous with the company’s comprehensive approach to the industry. The New Business of Printing goes beyond the Xerox graphic arts product line – the broadest in the industry – to focus on communicating, creating and delivering value, and helping commercial printers make money.

A number of announcements are planned for the fair, many of which will be featured at the Hall 13 stand. The stand will be organised into “environments” of interest to several industry sectors including book publishing, commercial printing, quick printing, service bureaux, creative services and supplies. Several “business development” areas will highlight programmes and services designed to aid printers in expanding their businesses as well as improving efficiency and productivity.

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