Digital print giant Xerox has brought in a new chief executive officer of Xerox Corporation, Jeff Jacobson, following the company’s split into two publicly traded companies.

Jacobson, who has a long history in graphic arts, is currently president of Xerox Technology, and will remain in the role until the separation is completed, this is expected to occur by the end of 2016.

The company revealed its intention to separate in January, Xerox and Conduent, with Xerox now comprising the two divisions of Document Technology and Document Outsourcing business, while Conduent will be a business process services company, which will see it expand into new markets such as transportation, healthcare, commercial and government services.

Commenting on Jacobson’s appointment by Xerox’s board of directors, current CEO Ursula Burns says, “During his four years at Xerox, Jacobson has driven significant productivity and cost efficiency efforts while maintaining our commitment to innovation, quality and leading technology.

“With his previous public-company CEO experience and his track record and achievements at Xerox, the Board and I are confident he is the best person to lead Xerox forward.”

Jacobson joined Xerox in 2012 as president of its global graphic communications operations before taking up his current position in 2014.

Before his move to Xerox, he was CEO of digital offset supply company Presstek where he spearheaded its global expansion program.

Jacobson says, “I confident that we will build a bright future for Xerox on the foundation of disciplined management, operational excellence and customer focus that is in place today.”

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