APN renews Sydney Trains contract

APN Outdoor has renewed its 20-year contract with Sydney Trains, a multi-year contract that covers some 1500 advertising spaces.

The company says the new contract will not change the split between print and digital assets, a reassuring point for printers, and out-of-home specialists, in a market which is increasingly shifting towards digital.

APN uses production house GSP in Braeside – which it acquired – for much of its print work.

Australian Printer spoke to James Warburton, APN chief executive, on the new contract.

Warburton says, “It is an important contract, and we are delighted to renew with Sydney Trains. It is a 20 year association, and it is a great contract to be continuing to bring to the market.

“We have our classic printed posters, and the Xtrack television network, including screens and digital assets. There will be no change on the split of digital and print assets in the renewed contract.”

“That is 32 digital screens, the Xtrack television screens running content from television, plus advertisements from clients, 550 posters, which is the classic portion, as well as the premium backlit posters, and the static and digital billboards. It is about 1500 advertising spaces.

“It is similar to the last contract, and includes all the billboards on land owned by Sydney trains.

“We always look into major contracts and look at opportunities, and where we see opportunities for improving and updating sites, maximising assets.”

Warburton started his role at APN in January and made the move from leading the V8 Supercars, having also worked as a Network Ten executive.

APN Outdoor is due to release its HY results on Tuesday.

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