Melbourne wrap company Exotic Graphix has taken out the king of the wrap world title at the Avery Dennison Wrap like a King challenge, for its Lei’d Low entry at the Sema show in Las Vegas.
Exotix beat out 159 submissions from companies in 19 countries, based on the criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal of the design.
The win confirms Exotic as the world’s best wrapping company, it is the second Wrap Like a King title Exotic Graphix has won, last year it won the competition with its Toxic Rat entry.
[Related: Exotic crowned Wrap Like a King winner]
Nick Caminiti, owner at Exotic Graphix says, “Winning a second Wrap Like a King title in a row is an incredible feeling, and we are truly honoured to accept the title of King of the Wrap World from Avery Dennison.
“We knew the field would be gunning for the Exotic Graphix team after our success last year, but we put in the work and came out on top against a really accomplished group of operators.”
Caminiti says he used Avery Dennison Supreme Wrapping Film Diamond Silver and MPI 1105 with DOL 6460 overlaminate to complete his entry in the challenge.
Lei’d Low is a 1963 Volkswagen Beetle with a Hawaiian surf theme. It features three-dimensional, embossed wood effects created with vinyl film, as well as a fully templated vinyl wrap that replicates a 1960s-inspired paint job. Other points of interest include a wrapped steering wheel, a holographic visor and custom offset wheels.
Peter Wright, Wrap Like a King judge and technical marketing manager, Avery Dennison Graphics Solutions, Australia and New Zealand says, “All of the region and continent winning wraps in 2017 took extraordinary skill, so the ultimate king had to be decided by a slim margin.
“The craftsmanship that we saw from the entirety of this year’s field was the most impressive yet, and our expectations will only continue to grow with the number of talented installers there are across the world.”
Caminiti has won a three-night stay in Las Vegas to attend the SEMA show, a 67” Race Ramp and Wrap Like a King merchandise. In addition, he will receive a US$1,000 cash prize, a King of the Wrap World trophy and almost US$1,000 worth of marketing support from Avery Dennison, including Facebook ads, exposure on the Avery Dennison Graphics Solutions website and a print ad in a trade show publication.
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