Melbourne firm takes wrap competition

Melbourne wide format printer Graphic Effects has taken out the Victorian leg of the ASGA Wrap Masters National Challenge, fending off challengers from both across town and Bass Strait.

The team of managing director Iain Gartley with Bob Cuthill and Callum Fulcher beat out cross town rivals Grafico and Tasmanian challenger Signrite by being the first team to wrap an entire car with printed film in well under the 4.5 hour time limit in from of a 50-strong crowd at Australian Visual Solutions’ Melbourne headquarters.

ASGA general manager Michael Punch says he is delighted the cahllenge drew interest not only from Victorian companies but from Tasmania.

“The three teams were not only competitive but saw the event as a learning curve in their wrap journey. How they kept focus without a break over more than four hours was quite amazing,” he says.

[Realted: SA-NT results]

Gartley says his winning team was so focused during the competition a bomb could have gone off and they wouldn’t have noticed.

“We feel much more confident now we’ve actually done it. It’s all very well to plan and strategise and think we can do it, but now we know,” he says.

“We talked to the judges afterwards to see where we could improve and we will be taking those lessons to the final.”

Gartley says while competition is different to a normal wrap job, as they usually take a day or day and a half to fully wrap a car, but that competing has given them ideas for how to make their day-to-day operations more efficient.

“People were saying after that we could do two cars in a day at that rate, but I could hardly walk afterwards,” he says.

He says it was good to compare notes with other printers about how they wrap cars.

“Not enough sharing happens in this industry; everyone plays their cards very close to their chest,” he says.

The vehicle wrapping and business signage specialists print with a Mimaki JV5 and a Roland DG SolJet PRO4 XR-640.

Graphic Effects will join SA-NT winners Sign City at the grand final at the Visual Impact Expo on September 12-14. The national champions will take home a Roland DG SolJet PRO4 XR-640, plus bragging rights.

[Relateed: More wide format news]

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