This is an excerpt from a Technology Focus on wide format and signage which featured in the August 2021 issue of ProPrint magazine. To read the full story, please click here.
Aligning to market trends is integral for any print business regardless of whether they are well established or just starting out, Ball & Doggett general manager display and visual Leigh Hooper says.
“As a key supplier to the signage market, this is where Ball & Doggett can add real value and share our experiences,” Hooper says.
“Environmentally sustainable signage applications are at the forefront of almost every corporate company and organisation across Australia. We have researched and developed a range of media and substrates that fit these requirements.”
Hooper says increasing competition means it is vital to identify a nice offering for your targeted audience.
This includes interior décor incorporating wall paper, fabric and textile, as well as photography and fine art prints on canvas.
Another area of potential is the exhibition and events sector, which is expected to return to full swing towards the end of 2021 with environmentally sustainable substrates expected to dominate.
Hooper expects the supply of wide-format media and substrates will be challenged for the rest of this year and into early 2022 due to COVID-19. Raw material allocation, production closures and restrictions, freight capacities and port congestion are all leading to extended lead-times.
These factors are also significantly impacting the cost of goods and, in some cases, are causing products to no longer be viable for the Australian market.
He says Ball & Doggett is fortunate to have established supply agreements with local manufacturers which ensures sufficient supply and access to substrates including Onyx PP Flute, Corrugated Claycote and Whitelined Flute, D Board Plus and Envirocore Board.
“Envirocore Board is our latest exciting addition. It’s an Australian made and fully recyclable rigid substrate, manufactured from reusable, renewable and 100% recyclable paper. It’s incredibly stable and robust due to its hexagonal core and thick outer facing surfaces,” Hooper said.
Envirocore Board is available in both 10mm and 20mm thicknesses, with either a white or kraft print surface and is suitable for applications such as displays, hanging signage, exhibitions and furniture builds.
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