Bauer Media has logged sales turnover for 2015 at €2.3bn, the publishing giant’s second-highest turnover in its history.

Despite the perceived threat of digital, printed magazines were the company’s cash cow for 2015, with magazine sales contributing €1.292bn while its digital division paled in comparison, delivering €122m.

Specific figures for the company’s Australian performance were not available as the results did not include a country by country breakdown.

Commenting on the results, publisher Yvonne Bauer points to print as the lifeblood of the company and the reason behind Bauer’s solid performance last year.

She says, “Our growth is based on innovative products and the constant nurturing of our brands.

“Print is the platform for our success. In addition we will continue to expand the pillars of radio and digital and make further strategic investments in all our business fields.”

Despite magazines continuing to provide the majority of the company’s sales turnover, print sales actually declined 23 per cent year-on-year in comparison to Bauer’s digital division which surged 16.2 per cent.

The company reports sales outside of Germany accounts for 65.6 per cent of total turnover, slightly ahead of 2014’s 64.9 per cent.

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