Bauer motor mag stalls

Bauer Media has revealed it will no longer publish its print motorsport magazine Auto Action, with its last issue scheduled to hit the stands on May 5. It joins a growing list of print magazines dumped by Bauer including former top selling titles Cleo, Top Gear, Grazia and Women’s Fitness. The magazine publishing giant is aiming to sell off Auto Action and is currently seeking expressions of interest.

Axed: Bauer's Auto Action

Axed: Bauer’s Auto Action

The weekly magazine has been in print since 1971, and according to Bauer’s website, garners a readership of 99,000 per issue. It has more than 70,000 likes on Facebook. In a statement on Bauer’s website, Auto Action’s editor in chief Rob Margeit refers to the mag as the ‘motorsport bible’ before going on to say, “Auto Action’s blend of expert reporting and analysis will ensure it maintains its mantle as number one for years to come.” This latest axing comes shortly after Bauer completed its relaunch of print teen magazine Dolly. A recent slump in circulation prompted Bauer to switch its print-run from monthly to bi-monthly while strengthening its online presence. Bauer has recently appointed veteran publishing executive Nick Chan as its new chief executive for Australia and New Zealand.

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