Bauer Media has posted its second highest turnover in company history, attributing its success to the group’s strong army of print magazines across the globe.

According to Bauer, the media giant’s classic magazine business made the greatest contribution to its global print turnover of $2.49bn for last year, with an impressive $1.9bn generated from its glossy mags.

Group publisher Yvonne Bauer says the magazine giant’s key to success is its collection of printed products, and also asserts its financial prowess comes from continued investment in digital and radio.

“Our growth is based on innovative products and the constant nurturing of our brands. Print is the platform for our success,” says Bauer.

“In addition, we will continue to expand the pillars radio and digital and make further strategic investments in all our business fields.”

[Related: Bauer to exit distribution] 

In Australia, Bauer publishes some of the highest selling glossy magazines on the local market, including The Australian Women’s Weekly and Woman’s Day.

However the last few years have not been a walk in the park for Bauer’s Aussie print assets, the group forced to shut down several major mastheads such as Women’s Fitness, Madison, Grazia and ZooWeekly following weak sales.

Bauer Media Group is active in 20 countries and sells some 1.3 billion print magazines across the world. Its performance in its parent country Germany also skyrocketed, with the group publishing 27 titles in the list of 100 top-selling magazines.  

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