Benny Landa confirms arrival plans in Australia

In an exclusive interview, Benny Landa, has confirmed his local launch plans after numerous Australian printers have offered to invest in the latest nanography technology.

Benny Landa spoke with Sprinter on the Landa stand at drupa and was asked directly whether he will be distributing the new products he has recently launched in Australia.

Unfortunately, Landa has not made a commitment to the exact timing of when he will commence distribution of the new S11 and S11P products in Australia – as he is focusing on the northern hemisphere and the markets in Europe, America and China.

“I love Australia and I love Australians and we are definitely going to be there,” he told Sprinter exclusively at drupa 2024.

“But we don’t want to come to any country until we have a decent foundation and infrastructure where we can support the customers. We will get there, but it won’t be in 2024,” Landa said.

“Be patient, we promise we will be there – big time – drupa has been phenomenal and amazing for us – digital printing is here,” he said.

A number of Australia’s largest printers made one-on-one approaches to Benny Landa to purchase his printing equipment at drupa – with one printer offering to buy two products – but even this was not enough to convince Landa to start servicing the local market earlier than scheduled.

To view a photo gallery of the Landa stand at drupa – click here

At drupa 2024, Benny Landa unveiled the S11 and the S11P machines, which are the successors to his S10 and S10P machines.

During the launch of his new machines at a pre-drupa press conference in May, Landa said digital printing will never actually kill offset printing – only complement it.

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