Cactus Imaging, oOh!media demonstrate pandemic experience sustainably

Cactus Imaging and oOh!media recently took to Out of Home (OOH) signage to highlight the positive outcomes of the pandemic experience in a sustainable way.

The World Out of Home Organisation’s (WOO) campaign #OurSecondChance invited the public to consider the positive outcomes of their pandemic experience and what they had learned to value about their local environment, community and loved ones.

oOh!media took the environmental angle of the creative one step further, choosing to print the campaign on a sustainable substrate.

The posters were printed by Cactus Imaging using Yuppo, a synthetic paper which is 100 per cent recyclable.

As Victoria was in its extended second lockdown then, the campaign was heavily weighted to relevant locations to provide positive and thoughtful messaging.

“At Cactus, and oOh!media more broadly, we are always looking for more sustainable ways to operate, and this is a nice demonstration of that approach,” Cactus Imaging general manager Nigel Spicer said.

“We’d also recommend Yuppo as a great choice for advertisers looking to enhance their sustainability credentials in print.”

In the recenty released Outdoor Media Association (OMA) 2020 annual report, OMA and MOVE chairman Charles Parry-Okeden said the OOH industry stepped up to the challenge during the pandemic by supporting the public health response.

“It was reassuring to see our members’ networks of digital signs used by advertisers and government to broadcast information to what was now our new hyper-local world. With information changing rapidly, our digital signs were able to respond quickly with important tailored messages reaching the right audiences at the right time,” he said.

“Our signs also helped enliven and welcome people back into our public spaces when lockdowns and restrictions were lifted.

“Our national campaigns were an optimistic reminder that many of us were happier when we were allowed outdoors and that we were looking forward to visiting restaurants, shopping centres and socialising again.”

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