None more so than managing director Ian Clare, who reflected on the positive environment in which DES is currently operating. In particular, he nominated the surprisingly high degree of investment emanating from the digital component of the company’s multi-brand offerings.
“There is considerable growth there which we haven’t even seen yet,” he mooted. And while he was adamant that despite its high profile, the company’s PacPrint presence is based on the constant need to maintain its presence in a market which he is convinced is turning up. And certainly, the semi-iridescently clothed stand personnel provided a standout identity among other somewhat more bland presentations.
Clare’s optimism stems not merely from the boost in DES business booked from recently acquired agencies. He is adamant that the company can expect “substantial growth” in 2010 with targets of between $33 and $35 million. Of this, 25% will result from the new products. At the same time he confirmed that DES had closed the doors to new agency acquisitions, recognising the need to “hunker down” the new brands being brought to market.
“Our need today is for new staff and we are out there actively recruiting,” he confirmed. This in an industry which in broad terms is downsizing its workforces.
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