CMYKhub enters wide format

The wide format printing market continues to heat up as CMYKhub, Australia’s largest trade only printer, will begin wide format production in three states from September. Currently installing a range of new equipment across its national operations in Melbourne, Sydney and Perth, CMYKhub becomes the first of the big four trade printers to offer full product range printing. Its fourth operation in Brisbane will move factories over the Christmas holidays and then begin wide format production as well.

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Trent Nankervis, managing director of CMYKhub, says that while wide format has grown in the last few years, the company had to stay put until technology had advanced more before it could offer wide format to clients. He says, “We have been deliberate in waiting for the right time to provide wide format, as the shift in technology provides more consistency and quality required to be in the wholesale space. “The challenge with all wide format manufacturing is delivery, which is why it is imperative to manufacture on the east and west coast. Customers will have the advantage of offering their national clients a faster, more consistent product nationally.” The new suite of equipment includes four HP Latex 360 roll-to-roll printers; Agfa Jeti Mira and Anapurna 2540i flatbeds; with another Mira and some bigger HP kit on order. The company will also install Esko cutting tables, laminators, welders, eyelet machines and other sundry equipment in each site. Nankervis says the company decided to expand its offerings and enter wide format due to high customer demand. He hopes the new offering will supplement CMYKhub’s core offset products and achieve similar sales to its digital production in the future. He says, “Our main goal with wide format is to offer centralised order processing with local production while keeping colour and delivery standards to equivalent of our digital and offset production.” He concludes, “We chose to go down this path due to suggestions from customers who wanted better service and more consistent quality at good value like the other products we currently produce. The point of difference we are most excited about is that it will produce locally in our four plants with same quality output.”

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